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Cork Tree Creative Spotlight At Cork Tree Creative, we love to highlight different team members and the wonderful work they do with us. This week, our team member spotlight features Amanda Juenger, Account Executive, Graphic Designer, Website Guru, Cookie Connoisseur and Dog Mom. Seriously, there isn't much Amanda can't do. She is a jack of […]

Teaching Children Social Media In today’s digital age, nearly everyone is on social media. Online communities are a fantastic tool for staying connected with family and colleagues, catching up on current events and networking with people from all over the world. However, there are people who do not use this tool for good. This can […]

October 22nd is National Color Day! Most people cannot imagine a world without color. For many of us, we notice color all around us every day. But, did you know that there’s actually a lot of psychological research that goes into the colors chosen for branding and advertising? It’s true! Businesses choose colors not at […]

Amanda Juenger Reflects on Her Internship  As a senior mass communications major at Southern Illinois University Edwardsville, I am required to complete an internship with a company in the greater St. Louis area. I spent upwards of six months refining my online portfolio and resume to prepare for the application process, anxious about this new […]

Identifying Outdated Marketing Strategies Fall has finally arrived! With the brightly colored fall foliage, it really is a beautiful time of year. There are so many activities, family traditions and community gatherings to celebrate fall. While the trees and their changing leaves are beautiful, we often forget that this is a season of transition for […]

4 Graphic Design Life Hacks With all the online technology on the market today, there are tons of free ways to design products for your business, including flyers, pamphlets, business cards and websites. Although it is tempting to do these things yourself, graphic design is far more complicated than you may think. Original and effective […]

Community Involvement How many times a month does your business receive calls, letters or in-person visits asking you to donate time or money to something in your community? Chances are, the answer is more than you can count. Many businesses skimp on community activism because they don’t think they have the time or money to […]

Today is World Emoji Day! This day celebrates the quirky, fun illustrated characters that most of us associate with Apple products. Along with a surprisingly deep history, the emoji, in all forms, has impacted communication and branding in more ways than you think. So, to honor World Emoji Day, we take a look at the […]

Improving Company Culture for Marketing Agencies Strong company culture increases employee loyalty, performance and retention. But what is company culture? It is the inner core of the company. Company culture reflects how employees are treated by management, how employees work with one another and the values evident in the company.  How can a company improve […]

Rebranding Case Study As you may have heard, IHOP announced on June 5 that the restaurant chain would be rebranding and would change its name to IHOB. However, they had not yet released what the new letter in their acronym would stand for. Most people thought the company would be changing their name to International […]